October 2008

MileOne Automotive Launches MileOneService.com; Integrates Online Service Scheduling

MileOne has announced the official release of the first, service-only website and the integration of online service scheduling into nearly all Maryland and Pennsylvania dealership websites.

Baltimore, MD; October 1, 2008 -- Today, MileOne Automotive is pleased to announce the first ever service-only website by an automotive retail dealership group. The new site features service specials, educational service videos, vehicle maintenance tips for new and used cars, and will help customers better understand the care required to maintain and extend the life of their vehicles. From both MileOneService.com and individual dealership new and used car websites, customers will also be able to schedule confirmed service appointments, monitor the progress of their service and eventually pay for their visit directly through the website, allowing them to expedite their servicing visits.

"We know our customers want to do business with us on their terms and as an automotive group, we have been very diligent about giving our customers the ability to find, research, watch videos and buy new and used cars through our websites, but it was time we provided the same services for our most loyal customers - our service customers. We believe this site, which will continue to expand, will change the way customers service with our dealerships and increase their awareness of proper car and truck maintenance," says David Metter, Chief Marketing Officer for MileOne Automotive.

MileOne Automotive is known as a technology leader in the automotive retail space and with their service site, they have once again stepped out in front of the competition with resources to add value to their customer experience. Future plans for the site include full customer portals, where users can access personalized coupons and maintenance tips based on their vehicle servicing and purchase history, discussion forums to answer their servicing questions, customer video reviews and the latest recall information with an RSS feed. Their goal is to revolutionize the way customers think about vehicle maintenance and service with a proactive approach to taking care of their car or truck and MileOneService.com is the engine for creating this transformation.

Mike Zalowski, Service Director of Heritage Honda in Parkville and Towson, MD has been eagerly awaiting the launch of the site, "I have been in the automotive servicing business for 20 years and with Honda for 10 of those years and I have seen the industry change drastically on the sales side and lag behind in service when it comes to how our customers interact with our service teams. Sure, we have top of the line diagnostics equipment and master trained technicians that can diagnose just about any vehicle issue, but until now we couldn't even allow our customers to truly schedule a confirmed service appointment online. Some customers who used the site when it was in BETA have already raved about how user-friendly and easy it was to get the service information they needed and to then schedule the appropriate service appointment for anything from tire rotations, to express oil changes, to major services and even reserve their loaner car. Our customers will love this new way to service with us. "

Go to www.mileoneservice.com to learn how to take proper care of your car or truck, watch service maintenance videos, view great service specials, print coupons for discount service and schedule your appointment for service. Scheduling is as easy as 1, 2, 3 by first picking your location, registering for your account and then selecting your advisor and date/time for your appointment.

About MileOne Automotive (www.mileone.com)
MileOne Automotive operates 65 retail automotive franchises representing 28 different brands and 9 collision centers in Pennsylvania, Maryland and Virginia with a focus on the Baltimore-Washington, Hampton Roads/Virginia Beach and Wilkes-Barre/Scranton major metro areas. MileOne.com allows customers to research new, used and fuel-efficient luxury, import and domestic cars and trucks, send information about vehicles to their mobile device, schedule service appointments, buy parts and accessories, play automotive games, and download automotive wallpaper and mobile ring tones. For more information or to find a quality MileOne dealership near you, please visit www.mileone.com.

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